Dell’s inaugural issue of their high-end editorial print journal for C-Suite executives. The theme of this issue was “the human side of tech.”
The finished publication includes a smyth-sewn binding which allows the journal to lay flat. The cover is coated with a soft-touch matte laminate and the logotype is foil-stamped.
My work included the following:
• Co-led a hands-on workshop with the client to determine editorial direction and overall look and feel.
• Designed publication and presented page designs, infographic, illustration, and photography style.
• Recruited a small creative team and collaborated with them and editors to develop stories visually.
• Art directed, designed, and oversaw production of all pages.
I art directed and designed the second issue of this bi-annual publication from Dell. Updated brand guidelines were implemented here while keeping the original overall look and feel.